EXECUTIVE ADVISORY Growth changes the business.
Eventually, the way you run it has to change too.
Growth can look successful while making a business harder to run.
SALT finds the friction and fixes what’s underneath it.
THE PROBLEMThe business has changed.
The operating model hasn't.
The way a company runs at $2 million is rarely the way it needs to run at $10 million or $20 million. But the processes and structures underneath the business don't always keep pace.
Decisions get harder. Ownership gets less clear. Reporting doesn't provide the visibility leadership needs. Processes that once worked become workarounds.
SALT helps figure out what needs to change for the business it has become, and where it's going next.
JUST ADD SALTBefore you add more people, software, or processes, understand the problem.
Operational problems are rarely isolated.
What looks like a reporting, capacity, or people problem often starts somewhere else.
SALT looks across the business to find what's actually getting in the way, and what to address first.
SALT SERVICES: THE OPS DIAGNOSTICThree weeks.
A clearer view of the business.
The Ops Diagnostic looks across the business to find where growth is creating friction, what’s causing it, and what needs attention first.
Seven areas are examined, from leadership and core operations to systems, financials, people, and risk, all in the context of the company’s market and goals.
Built for execution, not the shelf.
The findings are translated into clear priorities, sequenced decisions, and a practical roadmap for what happens next.
00 Business + Market
01 Leadership
02 Operating Process
03 Systems + Data
THE DIAGNOSTIC / 07 LENSES04 Financial Operations
05 People + Capacity
06 Governance + Risk
SALT SERVICES: FRACTIONAL COO Know what needs to change.
Then make it happen.
Some leadership teams need the diagnosis and a roadmap. Others need experienced operating leadership to carry the work through.
Fractional COO engagements begin with the Ops Diagnostic.
The work that follows is built around what the business actually needs, from decision-making and accountability to core processes, reporting, systems, and execution.
FROM ROADMAP TO EXECUTIONThe Ops Diagnostic sets the priorities. Fractional COO support carries the roadmap into the business.
Operating priorities
Leadership + accountability
Management systems
Cross-functional execution
The goal is not to make SALT indispensable. It is to leave the business stronger, clearer, and better able to operate without us.
SELECTED WORKThe work speaks for itself.
CASE 01/CABN From advising the business to helping build it.
SALT's work with CABN began in strategic operations and ultimately led to founder Alex Kelly joining the company as COO and Board Director.There, she helped build the operating infrastructure for its next stage of growth, spanning people, governance, and execution, while supporting a major venture-capital-led financing round.CASE 02/UBER Bringing the right people to the table.
Uber wanted to bring leaders from across road safety, mobility, and technology together around a complex, shared challenge.SALT designed the engagement from the ground up, shaping the strategic framing, identifying the right mix of participants, building the agenda and leading the facilitation. The result was a focused forum that brought different perspectives to the table around an issue no single organization could solve alone.CASE 03/ONLIA Building trust in a new kind of company.
As Onlia entered Canada’s digital insurance market, SALT developed an evidence-based strategy to build credibility beyond the technology.The work connected road safety, prevention and behaviour change across content, thought leadership and media, taking Onlia’s voice into the Toronto Star, CTV, Global and CP24.ABOUT SALT Built by an operator.
SALT was founded by Alex Kelly, a former COO and long-time operator who has worked inside businesses as well as alongside their leadership teams.
Her work spans company building, operating model design, governance, organizational change, and executive decision-making. That operating experience shapes how SALT works: practical enough to implement, rigorous enough to stand up in the room.
See what's getting in the way.
Then decide what to do about it.
Tell us what’s happening. If SALT looks like the right fit, we’d love to have the conversation.