The American Traffic Safety Services Association (ATSSA) is a leading organization representing thousands of transportation safety professionals across North America. Dedicated to advancing roadway safety through research, innovation, and education, ATSSA plays a pivotal role in setting industry standards and shaping the national conversation around safer mobility systems.

SALT + COMPANY was engaged as a knowledge partner to support ATSSA’s mission of improving roadway safety through evidence-based learning and professional development. Drawing on expertise in Vision Zero principles, behavioural science, and communication strategy, SALT contributed to the creation of educational content, online learning programs, and leadership resources for ATSSA’s diverse member base.

Our work focused on translating complex safety and human-behaviour insights into accessible, actionable knowledge — equipping transportation leaders, engineers, and policymakers with the tools to implement effective, data-driven safety initiatives.

Through this collaboration, SALT reinforced its standing as a trusted authority in road safety and strategic communication — helping ATSSA strengthen its knowledge network, broaden its reach, and empower professionals to build safer, smarter transportation systems.