1922 is a Toronto-based cannabis retailer redefining what accessibility, equity, and education mean in Canada’s emerging cannabis industry. Founded with a clear point of view and strong brand conviction, 1922 quickly distinguished itself as a purpose-driven retailer — committed to representation, inclusivity, and responsible retail in a rapidly evolving sector.

SALT + COMPANY was engaged to build on that foundation, helping 1922 amplify its presence through strategic marketing, communications, and partnership development. Our work focused on elevating an already powerful brand voice — translating 1922’s values into a cohesive public narrative and amplifying its credibility across media and industry platforms.

We refined the company’s messaging, produced press releases and media kits, and supported leadership in developing partnerships that aligned with its equity and education mandate. Through targeted media engagement, SALT secured national coverage in Toronto Life and Cannabis Retailer, while supporting award recognition such as AD Cann Storefront of the Year.

By combining strategic storytelling with purpose-led marketing, SALT helped 1922 strengthen its position as one of Canada’s most authentic and respected cannabis retailers — demonstrating how conviction, clarity, and communications excellence can drive influence in a new and competitive market.